Frequently Asked Questions
Here you’ll find answers to the questions we receive most often.
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General
We absolutely love looking at the beautiful baby pictures our consumers send to us; however, all casting for our advertising is coordinated through our advertising agencies. These agencies in turn work with many professional talent agencies in selecting models used for our ads. We do not choose any of the models. You might want to contact a reputable modeling agency in your area to pursue your idea of having your child in advertising.
Thanks for thinking of us; however, for security reasons, we do not accept pictures, attachments or downloaded files from the Internet to our secure location. Although all of us enjoy looking at baby pictures, please note that we do not choose any of the models for JOHNSON'S® Brand advertising. JOHNSON'S® Brand hires advertising agencies who in turn work with a variety of different professional talent agencies in selecting the models used for our ads. You might want to contact a reputable modeling agency in your area to pursue your idea of having your child in advertising.
Our company relies upon our Research and Development Department as well as our advertising agencies to evaluate and develop new products, product improvements, advertising and promotional campaigns on a continual basis.
We also receive many unsolicited ideas from outside the Company. Because we wish to prevent any possible misunderstanding regarding unsolicited suggestions from individuals outside the Company, we have adopted a policy of reviewing only United States–issued patents or official patent publications. In addition, these patented ideas must fall within areas of strategic interests to our company. We cannot accept for review unpatented ideas, advertising slogans, promotional programs, unpublished patent applications, prototypes or models. This policy serves to protect you and your idea.
Product Usage
You can apply powder as often as necessary, with each diaper change, at bedtime or any time when there's extended exposure to wet diapers. Change your baby's wet and soiled diapers promptly, cleanse the diaper area and allow to dry. Carefully shake a small amount of baby powder into your hand and apply to the diaper area, away from your baby's face.
The natural moisture-absorption qualities of the pure cornstarch in JOHNSON'S® baby powder keeps your baby’s skin comfortable and dry. The soft texture of this gentle cornstarch baby powder helps keep skin feeling especially fresh and smooth.
WARNING: Keep powder away from child’s face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. For external use only. Close tightly after use. Avoid contact with open flame.
Baby Care
Sponge bathing often is recommended for the first few weeks, until the umbilical cord and circumcision, if any, have healed. Wash your baby's hair and body using a gentle baby cleanser, washing the diaper area last.
Related Article: Giving Your Baby a Sponge Bath
Touch is one of the first ways parents and babies communicate. Through touch, a baby learns to enjoy the comfort and security of loving and being loved. Baby massage helps enhance the bond begun at birth.
Related Article: Baby Massage
To keep your baby clean, you really only need to bathe your baby every other day or so. Once your baby is mobile or has discovered the joys of independent eating, daily baths for cleanliness become more of a necessity as well as another opportunity for play! There are many other reasons to take a bath that can include being part of a routine that helps transition a child into a sleep-ready mood. Bathing in a delightfully scented warm baby bath is a very relaxing way for both parents and baby to slip in to a good night's sleep! Bath time can also provide a special opportunity to bond with your baby and after bath provides a special time for massage to help ready him for bed. Bedtime routines are essential for good sleep habits, so enjoy this unique time with your baby, particularly at the end of a hectic day.
Related Article: Newborn Sleep
Your baby is ready for a grown-up tub when she is able to sit up on her own. But remember, never leave your baby unattended in the tub.
Related Article: How to Bathe Your Baby
Most babies get diaper rash at least once in the first 3 years. Babies who are 9 to 12 months old, teething, starting solid food or taking antibiotics are especially vulnerable.
Trapped moisture and friction from movement in a wet or dirty diaper can irritate the skin, causing redness and irritation in the diaper area. Once the baby skin is damaged, your child's urine and feces can cause further irritation.
Change your baby's diapers as soon as they are soiled. Cleanse your baby's diaper area thoroughly with baby wipes, a wet cloth or a baby-appropriate cleansing lotion. Always wipe from front to back. Pay attention to skin folds and creases—make sure they're thoroughly rinsed and dried. JOHNSON'S® baby powder gently absorbs excess wetness to keep baby skin dry and soft.
WARNING: Keep powder away from your child’s face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. For external use only. Close tightly after use. Avoid contact with open flame.
Related Article: Diaper Rash Guide
It's not uncommon for babies to be fussy at the end of the day. It's their way of coping with all the stimulation of their world. Try to create bedtime rituals that your baby will look forward to. Give your baby a soothing bath, add a massage into her routine and read her a story or play soft music.
Related Article: JOHNSON’S® 2-Step Routine
Nurse frequently—between 8 and 12 times a day after the first 24 hours (you should offer the breast frequently during the first day as well, but the baby may not nurse 8 times). Look for your baby’s hunger cues. Keeping your baby snuggled with her skin against your skin helps encourage her to breastfeed. Wake your baby if more than 3 hours go by from the start of one feeding session to the start of the next.
Let your baby finish nursing on one breast before switching to the other. This will typically take between 10 and 20 minutes (if your baby won’t nurse for at least 10 minutes, ask a lactation consultant whether you should pump until your baby nurses longer). Your baby may not nurse on the other side. If she doesn’t, just start on that breast next time. Feeding on demand will stimulate your breasts to produce plenty of milk. Later, your baby can settle into a more predictable routine. But because breast milk is more easily digested than formula, breast-fed babies often eat more frequently than bottle-fed babies.
All babies feed differently. Take your cues from your baby. If your baby is over 1 week old and wetting at least 6 to 8 diapers in a 24-hour period, she is likely getting enough milk no matter his feeding pattern.
Related Article: Breastfeeding Guide
All babies eat differently—some want to eat a small amount every 1 to 2 hours, others take longer to nurse and only eat every 3 to 4 hours. This also varies as a baby grows and starts eating solid foods, or if he has a growth spurt. The general recommendation for a newborn to eat is between 8 and 12 times in a 24-hour period.
Related Article: Breastfeeding Guide
Massage is a great way to relax your baby before bedtime. Massage JOHNSON'S® BEDTIME® lotion over your baby's entire body to help soothe, soften and moisturize.
Related Article: JOHNSON’S® 2-Step Routine
Follow your grandmother's advice, "the only thing you should stick in your ear is your elbow." At your doctor's direction, use an ear bulb syringe, an earwax softener or a swab, such as JOHNSON´S® cotton buds to clean the outermost portion of your baby's ears.
CAUTION: When using on ear, do not probe into ear canal; gently remove visible dirt and wax around outer surface of the ear. Improper use can cause injury. This product is not a toy.
Related Article: Baby’s Eyes, Ears, Nose & Nails
Yes, JOHNSON’S® baby products are formulated to be mild and gentle, which can be preferred by adults with sensitive skin. In fact, we know that many adults purchase our lotions, baby oil and baby powder to use on themselves.
For example, to consumers who enjoy JOHNSON’S® body care 24 hour lotion, we recommend JOHNSON’S® baby lotion with a fast-absorbing formula with rich emollients leaves skin feeling soft and smooth, not greasy.
Moms around the world trust JOHNSON’S® to care for their babies
We are committed to working with moms, healthcare experts, and scientists to ensure our products continue achieving the highest standards in safety, quality, and care.